lets play

A self-initiated business development tool. Using the world play to link with the triangle play button, but also to remind views that this is an enjoyable process. Visually we used small wooden toy blocks that animated at pace and interacted with each other to create playful transitions between scenes.
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Each shot was exactly the same duration and used clever transitions to take us seamlessly between scenes. A small selection of plastic, rubber and cloth textures were used throughout to keep it consistent and on-brand.

Pre-renders that we used to get accurate timing.

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