We were asked by www.wheelabratorgroup.com to produce an online Christmas card. No longer did they want to waste paper, envelopes, postage, and admin time internally to collate and prepare. They wanted to use the idea of showcasing their complete foundry journey from turning old metal parts to a revitalised polished product.
To tell their story, we chose to use Santa’s Lapland factory. We see Santa go from old junk, melted, poured, cooled and polished and finally head off into the night sky. The project included storyboarding, character design, animation and final compositing. Everything was produced in Cinema 4D and After Effects.
“We wanted to create something to delight our customers and potential customers; something that would be globally acceptable, representing what we do in a light-hearted way. Aitch absolutely delighted us – with initial concept ideas, and super speedy execution. We love it”.
Vanessa Ashworth – VP Marketing Communications